ITV Player

ITV Player

ITV Player

Catch up on your weekly dose of terrestrial television with the ITV Player for iPad and iPhone

ITV Player for iPad and iPhone offers users the chance to catch up on the company’s content from the previous week. Like the BBC’s iPlayer, ITV Player is fed content the night after the shows air. Unlike the iPlayer, however, you won’t find whole series of shows, movies or a selection of the back catalogue.

ITV1, ITV2, ITV3 and ITV4 can be browsed for content, but ITV1 is only available in certain areas, and of course it’s all ad supported meaning a fair few interuptions.

While the content may be limited for some, the user interface is not. A series of multi-level scrollable bars, once clicked on, breaks down into a sub-bar in sequence, allowing for quick access to channels, series or shows. The interface works well too in both horizontal and profile viewing angles, and delivers a pleasingly snappy experience.

The fidelity of the picture and sound are lost due to heavy compression meaning that the ITV Player seems rather mediocre when compared to other apps in this field. This point does not take anything away from the viewing experience, however, which is perfectly serviceable. Even on the iPad’s larger screen, the pared down video and sound never grate, and most importantly, the shows nearly always load quickly.

Unfortunately, while speed of the user interface and load times are to be desired, the mandatory ad breaks are not. Playing both before and during shows, it was disappointing to see their inclusion, as with a mobile platform such as the iPhone and iPad, for viewers on the go time is often in short supply.

Rated 3 out of 5

A clean and useable interface to catch up with a limited amount of ad-supported ITV content.


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  • Miyako O’Conner

    Thanks for the article! For those who live outside UK and want to accessor iTV, you can use UnoTelly as I do to get around the geo block.