All the love, none of the poop-a-scoopas
Even the staunchest cat lover would have to be pretty cold-hearted not to fall in love with the Dogs Trust’s iMutt. Housing and caring the needy canines that have managed to find themselves without owners, iMutt is the charity’s chance to reach out to Apple’s crowd and remind everyone how rewarding looking after a pet can be.
When DogZ took the Tamagotchi idea of a small digital pet you could take care of, without all the real world hassle, all from the comfort of your desktop, charities like the Dogs Trust were concerned digital love would replace the real kind. It didn’t happen, of course, and now with iMutt, we have a simplified version that’s broken down into the most basic components while offering the chance to remind players of its good work.
Looking after your dog isn’t quite as taxing as the desktop or pocket games of a few years ago though. Here, you get a chance, around once a day, to feed you dog, play with him or give them some affection. After this has been completed, it will, rather oddly, make its excuses, such as having a vet’s appointment, and leave you to it.
In one sense, it means you’ll never return to a dead dog, which wouldn’t be a good move for the Dogs Trust, but it does make the whole experience feel a bit difficult to engage with. It’s also disappointing that you can’t chose your type of dog, although interacting with a video does feel rather swish.
A great way to get involved and help out a charity, this could have almost been a fully fledged game. As it is, it’s a nice little diversion.
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