Blloon review: Subscription based reader challenges Kindle
Blloon launches a freemium book reading service that it hopes will rival Kindle and iBooks.
Blloon is a service which is designed to let you read occasionally for free and to buy plans which are based around the number of pages you read rather than actual books. This means that you can read 1,000 pages to start and then share titles with others to gain more free pages, but at £3.99 per month for 500 pages, there is a potential market here for those with little free time to read.
On the positive side, the range of books available is impressive and many new titles are included so you should be able to find titles of interest to you. However, the actual reading experience could be more flexible because it does not compare favourably to the likes of Kindle and iBooks. It does what it needs to, but there is a sense that more could be done to let the reader personalise the reading environment to their taste. The interface of the app is more professional and you are given enough information to make a decision before downloading, and the way the books are categorised works well.
With a few small tweaks and better compatibility with more devices and platforms, this could be the ideal reading app for those who are busy and who only want to pay for the amount they read.
A reading service and app, which may suit some, but the limitations may be too much for others.
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