Gatecrash the Black Eyed Peas own ‘dirty bit’ party!
Ever since we dedicated a whole feature to Augmented Reality apps in the last issue, the App Store is now getting flooded with them, and this offering from the Black Eyed Peas is by far the funkiest one we’ve seen.
Presented in full 3D 360 degree-o-vision, this app comprises of a special edition video of the band’s last single The Time (Dirty Bit) – in which you can pan around a bumping warehouse party as if you were actually there – plus an addictive Tetris-style game, a photo session (that allows you to take pictures of the band), a Twitter link, and the augmented reality section itself.
This works by allowing you to point your iPhone camera at one of the band’s album covers, posters or a recently-Googled image, and a Baby Pea will pop up and display their latest Twitter feed.
You can also switch off the augmented reality mode, and have your favourite Baby Pea onscreen at all times, allowing you to take snaps of them in the real world and post them up to share with other fans in the ‘BEP Earth’ section.
It’s a nicely put together app that allows fans to get even closer to their favourite hip-hop band, and paves the way for more artists to follow suit and provide more innovative experiences to capture the imagination. Like the Black Eyed Peas’ latest album, this is just The Beginning…
A solid and innovative app packed full of features for Black Eyed Peas fans to explore and enjoy.
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