Amazon Mobile UK

Amazon Mobile UK

Amazon Mobile UK

The world’s biggest e-tailer hits iPhone

Considering Amazon’s ubiquity with all things online, it comes as no surprise to learn that the company has its own iPhone app. An extension of Amazon’s UKspecific web portal, the Amazon Mobile app provides an effective way to search, browse and buy all of the products that are offered on the website.

Registered Amazon customers will benefit the most, with the app offering the same extras as the site, such as recommended products, wish lists, saved items, order history and, of course, purchasing products. The app also enables you to track your packages, which is a particularly handy feature when you’re on the move.

It’s all extremely intuitive, and perhaps the only major difference to the website is the lack of screen space with which to bombard you with product recommendations and customer reviews, making for a refreshingly streamlined e-tail experience. If you’re not sure what to buy, there’s less scope for window shopping , but that’s about as far as the criticism goes.

Amazon Mobile UK also features an ingenious extra which the site doesn’t – the ‘remembers’ tab enables you to photograph products, before the app interprets what it is and links to the equivalent product on the site. We tested a videogame and an iPod and, impressively, it passed with flying colours. A great little app to ease your shopping experiences.

Rated 5 out of 5

Amazon has removed all barriers to buying on the move and makes the most of the iPhone platform.


  • TITLE=DragonBox – The Coolest Algebra App Ever for Kids (Seriously!);RATING=5;If you have a child who loves playing mobile games, let me introduce you to Dragonbox. Dragonbox is a revolutionary new game that will help your child to learn algebra while progressing at their own pace. I´ve seen some great iPad apps before, mainly on this website, but this cool game deserves a special post. The people behind Dragonbox have created a game that enables children experience algebra concepts as a real game that is actually geart fun! After only one hour of playing, they´ll be able to solve mathematical equations and have fun doing it too – you could say a “win-win” situation. Move the picture boxes around the screen using the game rules (the rules of algebra) and try to isolate the dragon box. The DragonBox game has been tested in schools in Norway, where the results showed significant increased understanding of basic mathematics and the improved ability to solve complex equations. My own 11 and 14 year olds enjoyed competing to complete the DragonBox+ version (with 100 extra levels), my daughter even replaying levels to get to the full 3 reward stars available to collect in each level. I also caught my wife moving the colourful boxes around the screen and muttering how addictive it was. I´ve read that children as young as 5 years old have learned the ideas behind solving algebraic equations using this very clever game. It really is a great game for parents to play along with their kids – and freshen up their own maths skills. Starting with removing starbursts, and moving on to adding negative dragons to both sides, DragonBox introduces deviding and multiplying terms in the same step-by-step, easy to understand way. The game is great for young kids who have never heard of algebra as well as older kids who don´t completely understand the usual ´we move this one over here and devide this one´ type explanations. Read the reviews on iTunes and Google Play to see how much kids (plus parents and teachers) are loving this game. DragonBox+ contains an additional 100 standard equations featuring good old fashioned letters, to help your child become a master of algebra, even finding the most difficult looking equations easy to solve. DragonBox and DragonBox+ are universal apps. Buy once and play on your iPad (like my kids) or on your iPhone (like me and my wife). The games are reasonably priced – DragonBox costs £1.99 and DragonBox+ that comes with an extra 100 games costs £3.99. DragonBox has definitely got me smiling this summer –