Amazon Mobile UK
The world’s biggest e-tailer hits iPhone
Considering Amazon’s ubiquity with all things online, it comes as no surprise to learn that the company has its own iPhone app. An extension of Amazon’s UKspecific web portal, the Amazon Mobile app provides an effective way to search, browse and buy all of the products that are offered on the website.
Registered Amazon customers will benefit the most, with the app offering the same extras as the site, such as recommended products, wish lists, saved items, order history and, of course, purchasing products. The app also enables you to track your packages, which is a particularly handy feature when you’re on the move.
It’s all extremely intuitive, and perhaps the only major difference to the website is the lack of screen space with which to bombard you with product recommendations and customer reviews, making for a refreshingly streamlined e-tail experience. If you’re not sure what to buy, there’s less scope for window shopping , but that’s about as far as the criticism goes.
Amazon Mobile UK also features an ingenious extra which the site doesn’t – the ‘remembers’ tab enables you to photograph products, before the app interprets what it is and links to the equivalent product on the site. We tested a videogame and an iPod and, impressively, it passed with flying colours. A great little app to ease your shopping experiences.
Amazon has removed all barriers to buying on the move and makes the most of the iPhone platform.
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