Acast – Makes Good Stories Great Review
The podcast streaming app that also offers eye-catching extras
Podcasts are as popular today as they have ever been, thanks to Serial which has not only broadcast compelling true crime story but accompanied it with a website packed with maps and documents that bring its story to life.
Acast takes a similar approach to podcasting by enhancing the listening experience with what it calls “bling”. As you listen, the app calls up images, links and videos relating to what is being said, alerting you to on-screen content via a little ‘pop’ noise. As you engage with the content, the podcast continues to play in the background, the idea being that the experience becomes multidimensional.
In principle, it is a great idea but a big problem is that the content isn’t always as compelling as it perhaps should be. There are some awful low-res images and links which underwhelm. This is a shame because otherwise the app is solid, slick and good-looking.
It’s a great way to find new podcasts, it lets you continue where you left off, updates on the podcasts you follow and incorporates a sleep timer for those late-night nod-off sessions. As podcast producers get to grips with the possibilities, though, Acast will surely be a serious contender.
Acast wants to revolutionise podcasting and it succeeds to a point, it just needs more time to settle.
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